Privacy Policy

Thank you for visiting our website. Shades of Light is committed to protecting your privacy. This Privacy Policy describes our privacy practices and provides you with information about your privacy rights. By using the site, you are accepting the practices described in this Privacy Policy. You are encouraged to review the Privacy Policy whenever you visit the site to make sure that you understand how any personal information you provide will be used.

I. What Kinds of Information Do We Collect?

There are several ways you may share personal information with us. You may share information with us directly, such as by interacting with us in person at a retail location or trade show, signing up for a mailing list, or submitting payment information for a product. We also collect certain types of customer information automatically, such as your IP address when you visit our website. Finally, we may get information about you from third party service providers, such as an updated mailing address.

Below is a table summarizing our collection of personal information:

Category of Data	Source of Data	Purpose of Processing
Identifiers such as a name, postal address, unique personal identifier, online identifier, Internet Protocol address, e-mail address, or other similar identifiers	You (directly and through your devices); Our service providers	Respond to your questions and requests; Offer our goods and services; Conduct business with you; Ensure the security and integrity of our network, systems, and data; Track website usage; Comply with legal requirements; Short-term, transient use (setting up your session with our website, for example)
Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or shopping histories or patterns	You (directly and through your devices)	Offer our goods and services; Conduct business with you
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement	You (directly and through your devices); Our service providers	Respond to your questions and requests; Offer our goods and services; Conduct business with you; Ensure the security and integrity of our network, systems, and data; Track website usage; Short-term, transient use (setting up your session with our website, for example)
Inferences drawn from categories of personal information listed above	You (directly and through your devices); Our service providers	Offer our goods and services; Conduct business with you

II. How Your Information is Disclosed to Third Parties

Shades of Light may disclose your personal information to certain vendors and third parties for our business and operational purposes. We have disclosed the following categories of personal information for business purposes to third parties in the prior twelve months:

Category of Data	Category of Recipients	Purpose of Disclosure
Identifiers such as a name, postal address, unique personal identifier, online identifier, Internet Protocol address, e-mail address, or other similar identifiers	Our service providers; Government entities	Respond to your questions and requests; Offer our goods and services; Conduct business with you; Ensure the security and integrity of our network, systems, and data; Track website usage; Comply with legal requirements; Short-term, transient use (setting up your session with our website, for example)
Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or shopping histories or patterns	Our service providers	Respond to your questions and requests; Offer our goods and services; Ensure the security and integrity of our network, systems, and data; Track website usage; Short-term, transient use
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement	Our service providers	Offer our goods and services; Conduct business with you
Inferences drawn from categories of personal information listed above	You (directly and through your devices); Our service providers	Offer our goods and services; Conduct business with you

From time to time, we may share your personal information with an outside vendor for marketing or commercial purposes. For example, we share certain types of consumer data (such as your name, address, and purchase history) with a third-party vendor to obtain access to marketing lists of potential customers as part of a co-op arrangement. This may be considered “Selling for the purpose of targeted advertising” under Virginia law, and a “sale” or “sharing” under California law, however it does not mean that money was exchanged for the data. Further, our use of cookies and other tracking technologies may be considered “Selling for the purpose of targeted advertising” under Virginia law, and a “sale” or “sharing” under California law.

The table below shows the categories of personal information we have “sold” or “shared” in the prior 12 months, the categories of recipients, and the business purposes for the “sale” or “sharing.”

Category of Data	Category of Recipients	Business Purpose for Selling/Sharing
Name, contact information, and other identifiers	Advertisers and marketing partners, providers of data analytics, and social media networks	To make the online advertisements you see more relevant to your interests; To improve market understanding.
Commercial information, including records of personal products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies	Advertisers and marketing partners, providers of data analytics, and social media networks	To make the online advertisements you see more relevant to your interests; To improve market understanding.
Internet and other electronic network activity	Advertisers and marketing partners, providers of data analytics, and social media networks	To make the online advertisements you see more relevant to your interests; To improve market understanding.

You can opt-out of this selling and sharing by clicking this link (Do Not Sell or Share My Personal Information) and selecting your preferences or by contacting us at customercare@shadesoflight.com or at (800) 262-6612.

Please note that, regarding our customers, we do not have access to personal information considered “sensitive.” We therefore do not “sell,” “share,” or “disclose” this information to anyone.

III. What are your rights regarding the information you share with us?

The privacy laws of certain states may provide specific rights for individual consumers. Those rights may include, based on your geographic location, the following:

• Right to Know- You may ask us to provide certain characteristics of the personal information we have collected about you and to access such information.
• Right to Correct - You may ask us to correct any inaccuracies in the personal information we have collected.
• Right to Delete - You may ask us to delete the personal information we have collected.
• Right of Portability - You may ask us to provide a copy of the personal data that you have previously provided to us in a portable and readily usable format.
• Right to Opt-out - You may ask us not to process, sell, or share your personal data for the purposes of targeted advertising or profiling.
• Right to Non-Discrimination - We will not discriminate against you for exercising these rights.

If you wish to exercise one or more of these rights under applicable law, please contact us at customercare@shadesoflight.com or at (800) 262-6612. We may, under applicable law, require additional proof of your identity. You may designate an authorized agent to make a request for you. If you use an authorized agent, we may require the agent to submit proof that they are authorized to act on your behalf. If the response to your request does not meet your needs and expectations, you may appeal the decision to our senior management. Follow the same request procedure and add the word “appeal” to the subject line of the e-mail or mention it when you call.

IV. E-mail & Mailing Preferences

If you are currently receiving communications from Shades of Light, it is because you have notified us of your desire to receive these communications; because you have recently requested products or services from us; or because you have provided information to one of our third-party service providers. If you prefer not to receive catalogs, e-mail offers, or other communications from us, we give you the opportunity to terminate these mailings at any time. (Note: Because we plan our catalog and e-mail mailings in advance, it may take several weeks for your request to become effective.)

If you no longer wish to receive e-mail offers, you may update your e-mail preferences or click on the "Unsubscribe" link at the bottom of any of our e-mails. (Note: Your selection will apply only to the current corresponding e-mail address. Please allow up to 90 days for any changes in address status for postal mail and 10 days for e-mail. Future mailings may still be sent to alternate e-mail addresses you may have supplied to us unless you specifically request that the e-mail address also be unsubscribed

If you no longer wish to receive catalogs or e-mails, contact Customer Care though phone or e-mail:

Call (800) 262-6612
Send an e-mail to unsubscribe@shadesoflight.com

You can also send us a request by mail:

Shades of Light
attn. Customer Service
14001 Justice Rd
Midlothian, VA 23113

V. Children's Privacy Protection

We do not knowingly collect any information from children under the age of 16. If we learn that a child under the age of 16 has provided us with personal information, we will delete it in accordance with applicable law.

VI. Third Party Links and Add-Ins

Shades of Light's website may link to, or embed content from, other third-party websites such as Facebook, Twitter, Pinterest, Instagram or Houzz. When we link to other websites or embed their content, Shades of Light's privacy practices no longer apply. You should refer to the privacy policy of that third party for information about their privacy policies and cookie practices.

VII. Contacting Us

If you have any questions relating to our privacy policy, please feel free to e-mail us at customercare@shadesoflight.com or call us at (800) 262-6612.

This Privacy Policy was last updated February, 2023. We periodically update this Privacy Policy. We will post any changes on this page when updating this Privacy Policy.